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Mark Ford
Solutions Manager - Research and Advice
With more than 25 years in the industry, Mark Ford brings extensive experience building asset management businesses and managing investment portfolios — including asset allocation and portfolio construction. His affinity for strong governance, risk management, strategy, and his senior leadership abilities make him a trusted addition to the SFS Private Wealth team.
Mark joins SFS after six years with Bank of China, where he was Director of Asset Management for the New Zealand branch. He managed the investment returns and portfolios, provided strategic tax and legal solutions, and served as the Chair of the Market Insights Committee.
He has also served as Head of Strategic Initiatives at Auckland Council/Auckland Investment Office, providing strategic investment advice as well as attracting foreign investment and employment into the city.
As Solutions Manager – Research and Advice at SFS Private Wealth, Mark is our expert problem solver. His experience in devising complex investment and business strategies — including complex legal and tax considerations — ensures our clients are offered customised and innovative investment solutions. He looks forward to supporting you on your financial journey and helping you achieve your goals

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