Amanda Ng
Director, Private Clients
Amanda is a qualified financial adviser with over a decade of experience in the financial services industry. Amanda’s approach is grounded in understanding the full context of a client’s life — encompassing personal values, family dynamics, evolving priorities, and long-term objectives. She is deeply rooted in the rural community, and brings a strong commitment to philanthropic initiatives which underpins a values-based approach to advice focused on structured giving, legacy outcomes, and meaningful intergenerational impact.
Before joining SFS Private Wealth, Amanda advised a diverse client base supporting clients with varying levels of complexity and life transitions. Earlier in her career, she gained experience in underwriting, insurance, and financial services in both New Zealand and London, giving her a well-rounded perspective on risk management, governance, and the importance of long-term financial planning.
Amanda was a recipient of the prestigious Institute of Directors Emerging Director Award 2025 and recognised in the 40 under 40 Asians in Business New Zealand list for her leadership in strengthening the resilience and inclusivity of New Zealand’s business ecosystem. Her governance experience plays a critical role in her family office investment advice, bringing structure, clarity, and disciplined decision-making to help families navigate complexity, align stakeholders and preserve wealth across generations.
At SFS Private Wealth, Amanda is valued for asking the questions that matter, bringing transparency and rigour to complex decisions and ensuring advice is grounded in what truly services the client’s long-term interests.
Serving Clients with Discretion and Vision
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