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Lara Manson
Executive Assistant
Lara Manson is Executive Assistant to the leadership team at SFS Private Wealth, providing seamless operational and administrative support across client, governance, and executive functions. With more than a decade of international experience supporting high-profile leaders in fast-paced environments, she ensures the smooth running of the firm’s daily operations with precision and discretion.
Before joining SFS, Lara worked with Alinghi Red Bull Racing in Barcelona, where she coordinated logistics, executive communication, and global travel for senior leadership and board members. Her earlier experience across luxury hospitality, event management, and private client services in Europe and the Middle East has given her an exceptional eye for detail and a calm, professional approach under pressure.
At SFS Private Wealth, Lara is the organisational anchor behind the firm’s client experience and leadership coordination — ensuring every engagement, meeting, and interaction reflects the professionalism and care at the heart of the SFS brand.

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