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Paula D’Aragon
Associate Vice President, Private Clients, SFS Private Wealth
Paula D’Aragon brings more than 18 years of experience across financial services, combining deep technical knowledge with a strong commitment to client care. As Associate Vice President – Private Clients at SFS Private Wealth, she plays a key role in supporting high-net-worth clients through complex financial decisions with precision, empathy, and clarity.
Paula’s background spans lending, credit analysis, and private client wealth support, giving her a well-rounded understanding of how financial strategies are structured, implemented, and maintained over time. She has worked closely with advisers, compliance teams, and external stakeholders to ensure portfolios are administered seamlessly and aligned with each client’s objectives. Her approach is detail-driven yet highly personal, ensuring clients feel informed, supported, and confident at every stage of their journey.
Known for her calm professionalism and strong judgement, Paula excels at simplifying complexity and improving processes behind the scenes so clients experience a smooth, responsive service. She has played a meaningful role in refining onboarding workflows, strengthening compliance practices, and supporting clients through challenging periods with care and discretion.
At SFS Private Wealth, Paula is valued for her ability to balance operational excellence with genuine human connection. Her focus is on delivering a consistently high standard of service that protects client interests and supports long-term wealth outcomes, always with the individual behind the portfolio firmly in mind.

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